The first ten drivers are the hardest.
Ten drivers who trust you, need you, respect you, listen to you.
Those ten drivers want to drive for you, in fact, they need to drive for you.
If they love driving for your fleet, they’ll each find you ten more drivers (or a hundred, or perhaps just three).
If they don’t love driving for you, you need to change something.
Your idea spreads. Your trucking business grows. Not as fast as you want, but faster than you could ever imagine.
Focus on getting ten qualified drivers that want and love driving for you … not the thousands of drivers out there.
This approach changes the posture and timing of everything you do as a fleet owner. No longer recruiting to the anonymous masses.
Plan on the gradual build that turns into a tidal wave.
Plan for it and spend money appropriately.
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Amrit is the founder of GetTruckDrivers.com and a Trucking Consultant who has helped North America’s largest trucking businesses to grow exponentially. His area of expertise lies in driver recruitment and customer acquisition for ethical fleet owners.