Could you use an extra 8-19 qualified drivers? Even if you didn’t have the trucks to seat these drivers, I’d imagine the answer would still be yes. Would you benefit if you didn’t have to pay for these drivers? Well, I’m going to direct you to where those extra 8-19 drivers are hidden INSIDE your business. It’s …
How To Find An Extra 8-19 Drivers IN Your Trucking Business Read More »
Do you know why you should never post on a job site when looking for drivers? Or why hiring an agency to post more ads is destroying your reputation? And why relying solely on your recruiters to seat your drivers is costing you hundreds of thousands of dollars, possibly millions, every year? According to a new …
Do You Make These Mistakes When Trying To Hire Experienced Drivers? Read More »
I got an email last week from a fleet of just over 50 trucks located in South Florida. The subject line read: We’ve tried everything. By which he meant: He’s tried a few things that every fleet has done, as long as they didn’t involve doing anything different from what he usually does. Why …
The first ten drivers are the hardest.Ten drivers who trust you, need you, respect you, listen to you.Those ten drivers want to drive for you, in fact, they need to drive for you.If they love driving for your fleet, they’ll each find you ten more drivers (or a hundred, or perhaps just three).If they don’t …
I remember reading a blog post from Seth Godin that went along like this … (trucking emphasis added).If I had to pick one piece of driver recruitment advice to give you, this would be it.Make something happen. Now. Make something happen today, before you go home, before the end of the week.Launch that driver recruitment …
The Best Driver Recruitment Advice I Can Give You… Read More »
Most large fleets run into the issue where they have millions of different pages and weird navigation drop-down menus on the websites which do nothing BUT confuse the drivers, even more, when they are trying to apply a simple application for a job. I have coached and helped fleets all across the US & Canada …
Top Mistakes Trucking Companies Make With Their Driver Application Process Read More »
https://youtu.be/3BhBbqiKbLg You’ve heard us talk about how powerful video marketing iI have an all-star creative team that does a great job editing videos and creating scripts that work well with all my clients.I leave it to them to create something that is informative and binge-worthy for every new client. They create ads, social media posts …
How To Create a Client Voice For Your Trucking Business Read More »
https://youtu.be/0p06TIUmXlc You’ve heard us talk about how powerful video marketing is…But it can be pretty daunting to start recording and editing videos for your trucking business. Where do you start? What do you need? How do I shoot it? The good news is that recording and releasing video content doesn’t need to be a stressful …
https://youtu.be/7BXBPSgicj0 Woman lie, men lie, numbers don’t.This was a video I recorded exactly a year ago.At that time 335 drivers in 2 weeks was a milestone for the business.Weeks prior to that video, my team and I had been tweaking funnels, copywriting, advertisements, videos, images, etc. just trying to break 150 applications per week. And …
https://youtu.be/-fhDPa7VbBM So you’ve got your hiring campaign going full throttle, and you’re getting a ton of drivers knocking at your door wanting to behind the wheel of one of your trucks. They’re excited, they’re ready to work, and they are ready to start a career with you. Your recruiter is the first line of contact …
