https://youtu.be/cEC8YIUgHGw A big part of driver retention for a trucking company is to make the drivers feel like individuals instead of just another number or dot on the road. Something we’ve learned during a Pandemic is that truckers really are the backbone of our country. They have kept the supply
KEY POINTS People’s attention span is shrinking and is now less than 6 seconds which is the same for a goldfish. 85% of people on the internet are watching videos right now. As a fleet owner, you need to leverage video but not just video marketing but a pattern interrupt
https://youtu.be/vo5VGV5Rcoo Guillermo goes over some key points on how to navigate social media during this pandemic The number one marketing tool at your company’s disposal is something we look at every day… your phone. Your mobile device is like velcro, and ads for brands and products you like are all
https://youtu.be/JMM6ps7zcSA Guillermo goes over some key points on how to navigate social media during this pandemic This pandemic has affected every aspect of business all over the world. Right now, more than ever, social media and digital media are important and necessary. It’s the most powerful way that your business
The truck industry is currently facing a shortage of drivers. There has been a constant need for recruiting truck drivers and are initiating driver retention programs to recruit qualified drivers and retain them for the long-term. If your company is also faced with challenges to recruit the right candidates, follow
The issues of truck driver shortage continue to be hot topics of discussion in the trucking industry. Besides this, the concern on how to improve recruiting is another main topic of discussion. Recruiting and retaining good drivers is a struggle for many trucking agencies. If your recruiting strategy has not
https://www.youtube.com/watch?v=xo3FaMNuPoc As truck drivers, the luxury of staying home from work is rarely an option. Driving truck isn’t your standard job where you’re in close proximity, working out of an office or a restaurant. Truck drivers are in constant contact and proximity from goods that are directly off the ports
Trucking is a great equalizer. Regardless of your age, education, or economic background, trucking allows you to make some serious cash. I’m talking $100,000 + yearly. However, it’s not like every truck driver is making that type of money. There are steps & precautions you need to take to get
https://youtu.be/OseUb2_Vi_M The best trucking company to work for is one that takes on a massive investment to acquire the best drivers. You want to work for a company that has the finances, the capital, and the assets to protect your interests as a driver. The facts are, all trucking companies
