Most new trucking companies don’t make it past the first year. This is usually because of the lack of proper business knowledge and good strategies, which often costs them their trucks, finances, and eventually their business.
You probably have the following thoughts in mind: “how should I be selling my trucking company services effectively?”
Trucking is unquestionably a profitable business. However, if you don’t know the basics of the industry business, it will be a long time before you actually make a profit out of your business – if ever. To help you make your trucking successful, here are some tips to ensure you are starting your business on the right foot.
Understand the industry
Knowledge is power. The more you learn, the more efficiently you can make better business decisions and further your ventures. The first and most important thing to do is to study and understand the trucking industry. Gain insight into how other trucking companies manage their drivers, mechanics, and dispatchers. Take not from other businesses, but be careful you don’t take on inefficiencies from other companies.
Remember, just because someone else is doing it, it doesn’t mean that it will work for you. You must learn about the pros and cons of the trucking business and what the steps look like that you can take and how to take the proper ones for you.
Hire the right team.
Running a company isn’t a one-man job. You need people to make your business work. This is why it’s really important that you have the right team of people working under you. Making sure that your team meets all your requirements and qualification will ensure that your business runs efficiently in the right direction. While ensuring your employees have all the proper requirements, you also want to make sure that they also fit your business and work culture. With the right team in place, you will be able to stay ahead of your competitors.
Treat your team right.
So you spent a lot of time on finding the right team. Well, things don’t stop there. If you want to keep trucking company running efficiently and for the long-haul, it’s important that you treat your team right. In addition to providing great pay, health, and life insurance benefits, you might want to go the extra mile or so to stay ahead of your competitors. Provide your employees with professional development opportunities, service awards, driver mentorships and even recognition for a job well done. Look into unique achievement bonuses, for example, for every 10,000 miles run without incident, they get a bonus. When you value your employees, they are going to value your business and put effort into making it successful.
Social media for your business.
Businesses that have not adopted social media to grow their presence are few and far between. Learning and using these platforms will give you the ability to reach out to more people. You can also spend some money on these sites to grow you presence. Make sure that your media pages contain unique, interesting, engaging, and interacting content to keep visitors engaged.
Manage your Cash Flow properly
Time and money are important resources to keep your business running. You need to make sure that you have a regular flow of cash to pay for your expenses, especially in the initial stage of your business. Keep in mind that it will take months before you really start earning regularly. Most clients generally take about two to three months to make the final payment and clearing all their dues. This means you must have enough money in your hands to pay for the daily expenses of your company.
With a little hard work and a lot of dedication, you can definitely grow your trucking company to an impressive fleet. If you are struggling to find a good team of drivers or selling your trucking company services. Contact Get Truck Drivers, we can help make your job easier.
Amrit is the founder of GetTruckDrivers.com and a Trucking Consultant who has helped North America’s largest trucking businesses to grow exponentially. His area of expertise lies in driver recruitment and customer acquisition for ethical fleet owners.