https://youtu.be/0p06TIUmXlc You’ve heard us talk about how powerful video marketing is…But it can be pretty daunting to start recording and editing videos for your trucking business. Where do you start? What do you need? How do I shoot it? The good news is that recording and releasing video content doesn’t need to be a stressful …
https://youtu.be/7BXBPSgicj0 Woman lie, men lie, numbers don’t.This was a video I recorded exactly a year ago.At that time 335 drivers in 2 weeks was a milestone for the business.Weeks prior to that video, my team and I had been tweaking funnels, copywriting, advertisements, videos, images, etc. just trying to break 150 applications per week. And …
https://youtu.be/-fhDPa7VbBM So you’ve got your hiring campaign going full throttle, and you’re getting a ton of drivers knocking at your door wanting to behind the wheel of one of your trucks. They’re excited, they’re ready to work, and they are ready to start a career with you. Your recruiter is the first line of contact …
https://youtu.be/cEC8YIUgHGw A big part of driver retention for a trucking company is to make the drivers feel like individuals instead of just another number or dot on the road. Something we’ve learned during a Pandemic is that truckers really are the backbone of our country. They have kept the supply chain moving, stocking shelves making …
KEY POINTS People’s attention span is shrinking and is now less than 6 seconds which is the same for a goldfish. 85% of people on the internet are watching videos right now. As a fleet owner, you need to leverage video but not just video marketing but a pattern interrupt video marketing. https://www.youtube.com/watch?v=Bq39lSP9s8U Know that …
5 Ways to Use Video For Driver Recruitment – Part 2 Read More »
https://youtu.be/vo5VGV5Rcoo Guillermo goes over some key points on how to navigate social media during this pandemic The number one marketing tool at your company’s disposal is something we look at every day… your phone. Your mobile device is like velcro, and ads for brands and products you like are all the gunk that gets stuck …
Mobile Marketing: Recruiting Drivers On The Move Read More »
https://youtu.be/JMM6ps7zcSA Guillermo goes over some key points on how to navigate social media during this pandemic This pandemic has affected every aspect of business all over the world. Right now, more than ever, social media and digital media are important and necessary. It’s the most powerful way that your business can reach out to potential …
The issues of truck driver shortage continue to be hot topics of discussion in the trucking industry. Besides this, the concern on how to improve recruiting is another main topic of discussion. Recruiting and retaining good drivers is a struggle for many trucking agencies. If your recruiting strategy has not been working out in generating …
